Marty Marsh introduced me to the concept of Stay in Touch Marketing and my life has never been the same. The concept is simple, but simple is what works best. The best marketing is about building and nurturing relationships and Marty teaches just that on is website StayinTouchMarketing.com. So I asked Marty if he’d be willing to share a tip or two with you all and I’m so happy he agreed. Enjoy!
You likely already know that these days email marketing is an essential component of your overall marketing mix. And yet, people are so inundated with marketing messages that they’ve become, what I call, inbox weary.
No longer are you just competing for the attention of your prospects with the business down the street — or on the next website — you’re also competing with every other email that’s showing up in their inbox. And that includes not just other marketing messages but emails from their friends and family, too.
You may worry that you are being a pest when you email your list. You may worry about upsetting people. You may worry about unsubscribes. You may worry about emailing too often and adding to their email clutter.
The solution? Email MORE often.
Yes, that sounds a bit counter-intuitive doesn’t it? Here’s the thing: Precisely because there is a lot of competing email in your prospects’ inbox you want to get in there more often so you are seen more often.
Your prospects have very short memories. And when they’re ready to buy the solution to their problem — the very solution you offer — you want to make sure that it is you they think about.
So the solution to making sure you always stay top of mind is to email more often; at least once a week. (Once a month is not often enough.)
Of course, everything you email must be of high value to your prospect, or else you will be seen as a pest. Always send your best stuff and you’ll never have to worry about being a pest no matter how many times you email.
And as for those unsubscribes? Nothing to worry about. Those are people merely self-qualifying themselves as not a good fit for you. You’ll never miss ‘em!
Learn more about Marty and his stay in touch marketing programs at stayintouchmarketing.